By highlighting individual products, App Stores are failing to leverage the full power of their Featured slots Museums have been in the business of curating content for centuries, and just like the app stores of the digital world, they often have far larger collections of items than they can ever hope to display. To get around this, they have special exhibitions that run for a limited time, highlighting more unusual or overlooked items with a proper public viewing, whilst at the same time, tying together individual, disparate content into a complete story. In the process, they add immense value, giving context to a historical situation, art movement or theme that…

OUYA needs to be the one asking the questions and firing the debate if they want to cultivate an image of market disruptor The renegade asks the awkward, probing, difficult questions, suggests the unthinkable, goes against the stream. They provide the alternative with a wink and a smile, and if they are truly intent on starting a revolution, they will also walk the walk. OUYA walks the walk without talking the talk. It has a very unconventional and excitingly alternative product wrapped in the shell of a generic tech-startup company. That image is failing to fire the imaginations of an industry built on creativity and engineering ingenuity, and that’s a…

Revolutions are dramatic, but real change takes time. Managing the interim period is crucial for OUYA’s survival. There is a horrible moment after the initial euphoria of revolution when you realise that what you’ve been fighting for is just potential. Making reality match that is the real hard work. When OUYA launches at the end of March, it will mark a revolution in the games industry in a number of ways. However, most of the changes it will usher in won’t be seen for some considerable time later, and OUYA needs to manage expectations until it becomes clear to all that those changes are concrete and real. For example, the…